Martin M. Buncher is an Industrial Psychologist (USC-1963) with over 30 years of experience as a marketing researcher and marketing consultant.

He has personally conducted over 500 secondary research projects, 5000 focus groups, and 1500 quantitative investigations, most of which have been ad-hoc or custom designed programs. However, to meet client needs, he has designed, is familiar with and has appropriately recommended and utilized many syndicated services as well, not only in the U.S., but abroad. He has traveled extensively, conducting studies in 85 countries. He has commonly visited South America, Europe, Japan and the South Pacific, and occasionally parts of Africa and Asia.

Mr. Buncher began his research career with Audience Studies, Inc., (ASI), a company which specialized originally only in syndicated in-theater advertising research. He was responsible for ASI's expansion into ad-hoc and more expanded activities, and became West Coast Director of Projects and Sales. Mr. Buncher then joined Creative Research Associates as Vice President, where he focused more heavily on new technology and ad-hoc design. In the early 1970's he joined the largest ad-hoc marketing research firm in the country, Haug Associates. He served as their Director of International Research and Consulting, and subsequently became Executive Vice President. In 1977, Mr. Buncher left to form his own company, Intercontinental Marketing Investigations, Incorporated.

In founding IMI, Mr. Buncher brought an established national reputation as a leading qualitative specialist, having published numerous articles and abstracts in innovative techniques and strategies, and assisting in textbook preparation on marketing research and marketing principles. He has been a guest professor at the University of California and San Diego State University.

Mr. Buncher has served as Vice President and Member of the Board of the national American Marketing Association (AMA), as well as being similarly active in the American Psychological Association (APA) and European Society for Marketing and Opinion Research (ESOMAR).

Larry Percy has over 25 years of advertising and marketing experience, joining IMI a few years ago from his position as Senior Vice President, Director of Strategic Research for Lintas: USA, one of the world's largest agencies. In addition to managing research simultaneously in the company's New York and Detroit offices, he designed and spear headed special programs taking him to many other Lintas offices across the United States, Europe and Australia.

His career began with Young and Rubicam in New York. Before joining Lintas, he was Director of Advertising and Strategic Research for HBM-Creamer and (as the agency turned) Della Famina in Pittsburgh.

Mr. Percy has also served over eight years on the faculty of the University of Pittsburgh as Adjunct Professor of Marketing where he taught marketing theory and advertising management. He also taught at Carnegie-Mellon University, and continues to lecture at many top business schools both in this country and abroad.

Coauthor of three major textbooks on advertising theory (including the leading textbook worldwide on Advertising and Promotion Management), he has contributed over 55 published papers and journal articles to the field. He has served on the Board and as Director of the Association for Consumer Research (ACR), and sits on the editorial board of a number of academic journals, including the Journal of Marketing Research, Journal of Advertising, and Psychology and Marketing. Mr. Percy has conducted numerous executive seminars and workshops domestically and internationally relating to advertising strategy and consumer behavior, and is frequently an invited participant and speaker at worldwide marketing, advertising, and business conferences.

Larry's experience spans the entire range of advertising and marketing issues involving consumer packaged goods, durables, service, business to business, and corporate problems. In his role as Director at IMI Inc., he serves as the company's leading theoretician on new research technology in addition to his specific program and project management activities.

Advertising

HBM Creamer

Hakuhodo Advertising*

TNT Marketing

Jordan, McGrath, Case,Taylor

Lintas: USA*

Campbell-Ewald*

Carter Advertising

Johns, Cohen, Pasqualina

Phillips-Ramsey

Ogilvy Mather

Capener, Matthews,Walcher

Dentsu

Cantor Advertising

Parsons, Kearn

Franklin Associates

Spear-Hall Communications

Nuffer-Smith, Tucker, Inc.

Baxter, Gurian & Mazzei

BBDO

DFS Dorland

Huckaby & Rodriquez

McGregor Marketing

Della Famina

Nelson Communications

Stu Mollrich & Associates

Irwin Ink

TNT Marketing

Inter/Media Stoorza Company

James Dodds & Co.

Arthur I. Rothafel & Associates

Sports Marketing*

Robert McKim Advertising

Maxim Marketing Corporation

The St. George Group

Bozell Worldwide

Dr. Salcher Team MBH*

Kay Communications

Kandu Communications

Asher/Gould Advertising

  Medical/Optical/Pharmaceutical

Inmac

IPG Healthcare

Foster Grant

IMED

Mallinckrodt Critical Care

Coloplast*

Golden Valley Health Center

Everest & Jennings

Allied Physicians Medical Group

Pacificare

EPI Opticard

Urisheath*

DentiCenter

San Diego Blood Bank

The Health Care Group

Cigna

United Health

Western Health Care

Scripps

Transitions Lenses

Chateau San Marcos Retirement Home

Waterford Estates Retirement Home

  Manufacturing

Wooltex International*

Hunter Industries

Stiffel Lamps

Bayer (Silicone)*

St. Thomas*

Interactive Image Technologies

Rainville Tile*

Barbara Thomas Enterprises

Redi-Tag

Nippon Steel*

Pacific Southwest Airmotive

Stanley Smith Security*

Loomis Armored Transport*

Main Nickless Ltd.*

Atlas/Copco*

Kyocera

SureSafe Industries

BTE

Agfa

  Health/Beauty Products

Herbal Technologies

Breath Assure

EPI Products*

Mariche Cosmetics

Product Source

Eisai Co., Ltd.*

Dep Styling Gel

Lichtwer Pharma*

Trevor Sorbie

  Home Repair/Utility Products

PT&T

San Diego Gas & Electric

Guard-All

WD-40

Carver-Tripp Paints

Liquid Nails

Crown Zellerbach

San Diego Glass & Paint

  Legal

David Sperber

SureSafe Industries

Pete, Marwick Main

MacLaughlan, Burford, Arias

Jacoby & Myers

R. Rex Parris

Robert Esensten

Austin, Thompson & Sims

McDowell, Drew & McDowell

Barbara Thomas Enterprises

DeCiccio, Kopelowitz & Quinn

Milberg,Weiss,Bershad, Hynes & Lerach LLP

 Pet Products/Foods/Medicine

Carnation/Nestle Corp.

Kal Kan Foods Inc.

Nabisco

Ralston Purina Co.

Century PetCare

ANF

Carnivore

  Direct Mail

James Dodds & Co.

National Pen

  Automotive

Chevrolet

Advanta

Bridgestone

Mercedes Benz*

General Motors*

Kawasaki

Oldsmobile

1-800-CarSearch

Toyota*

AC Rochester International*

Pontiac

Delco Electronics

AC

Avis Car Rental

Winston Tire

Chevron USA

  Entertainment

MGM

San Diego Zoo

San Diego Wild Animal Park

Idlewild Family Amusement Park

Kennywood Park

  Financial Services

Mellon Bank

Peat Marwick

Main Central Savings

Great American Federal

Home Federal

KMG Main Kurdman

Santel Credit Union

La Mesa Bank

American Savings Bank

Wells Fargo

Butterfield

San Diego Federal

Bank of America

Security Pacific

  Food

Beech-Nut

Tollhouse

Lean Cuisine

Maxim Marketing/Pocket Pretzel

FreshNes

Carnation International*

Stouffers

Korean Tobacco & Gensing

Nestles

Basic American Frozen Foods

Kwai Garlic

Taco Bell

University Food

Living Lean

Budget Gourmet

FreshChef

Cuisine Fresh

Tasters Choice

Bilmar Turkey

Libby's

Milk Advisory Board

Nori-Nu Tofu

Berringer

Crosse & Blackwell

Los Hermanos

Wispride

Nescafe

Prices

Nestea

Nestle*

  Hotel

Doubletree Inns

Oberoi*

Hilton*

Shangri-La*

Midlan International

  Internal/Corporate Affairs

Pacific Telephone & Telegraph

National Pen

Sutherland Smith

Korean Tobacco & Ginseng Company*

  Beverage

Anheuser-Busch

Refuelin'

Beer Drinkers of America

Beer Industry

Schlitz Brewing Co.

Heublein

Chambourcy

Shasta Beverages

Hansens

  Clothing

Iron Weave

Mega Designs

Wilson Brothers

Levi Strauss

C&R Clothiers

Ocean Pacific

Hang Ten

Request Jeans

  Computer/Hi-Tech

Toro Company

Hudson Soft

Kyocera

Hayes

Practical Peripherals

Park Place Productions

Linear Corp.

Consumer Computers Corp. MicroAge

Data Base Solutions

Data Facts

Teac

Hitachi

Meldac of America*

Nintendo

Unisys

Remington Rand

Phonics Game

  Electronics

Hitachi

Inks

Sanyo

Sony

Teac

  Publications

Sandy Corp.

MicroAge

Data Base Solutions

Data Facts

Pennysaver

Athletic Business Publications

Pacific Bell White Pages

Pacific Bell Yellow Pages

Research Magazine

  Real Estate/Resort

Partners

Midland International*

M.H. Golden

Ticor Title

Ironwood Country Club

Transamerica Properties

The Irvine Company

The Baldwin Company

Piazza Carmel Shopping Center

  Research Companies

Sutherland-Smith*

AIM

Wade West

Luth Research

Field Research

M/A/R/C

Burke*

Research International

Frank Small & Associates*

Dr. Salcher Team GmbH*

MKS*

Survey Research Group (SRG)*

Sobemap*

Meinecke & Rosengarten*

IJF*

  Restaurant/Fast Food/Supermarket

Southland Corp./7-11

Kodash

Ralph's Supermarkets

Carlos Murphy's

Arby's

The Italian Oven Restaurants

Season's Cafe

Albertson's Supermarkets

Foodmaker/Jack-in-the-Box

Hungry Hunter

Tustin French Quarter

Stuart Anderson's

Taco Bell*

Sidney's Australian Grille

  Retail/Chain/Franchise

FedMart

Sears

Supercuts

The Center Company

May Stores

Tyler Mall

Petco

Borgata Mall

  Service Industry

Rescue Industries

Rescue Rooter

Kelley Girls

Rick Engineering

  Social/Political

Torrance & Associates

The Irvine Company

Chapman College

Roxani Gillespie

University of Southern California

City of Irvine

City of Inglewood

City of Los Angeles

The Greater Irvine Industrial League

United States Information Agency (USIA)

Australian Bureau of Industry Economics

  Sports Equipment

Browning*

Freeman & Co.

Mitchell

Vic Braden Tennis College

Udachi USA, Inc.*

Road Runner Sports

Dunlop*

Slazenger*

La Costa Resort

Snyder Manufacturing

TaylorMade Golf

  Telecommunications

Pacific Bell Telephone

SpectraNet International

PAL

HomeServ Banking

A.C. Nielsen

AT&T

Cox Cable

Southwestern Bell

  Toys

Dunlop

Kandu

Gameboy

Phonics

Idylewild

Nintendo

Inter-Media

Meldac

Mattel

  Travel/Airlines/Tourism

Tourism Council of the South Pacific*

Tourism Australia*

Pacific Southwestern Airlines/USAir

Eastern AIrlines

Field Research

All Nippon AIrlines*

TravelLand

ATC Travel

Streamline Travel

Asiana Airlines

  Energy

San Diego Gas & Electric