Intercontinental Marketing Investigations, Inc.
Principals
& Partial Client List


Martin Buncher

Martin M. Buncher, Managing Director

Martin M. Buncher is an Industrial Psychologist (USC-1963) with over 30 years of experience as a marketing researcher and marketing consultant.

He has personally conducted over 500 secondary research projects, 5000 focus groups, and 1500 quantitative investigations, most of which have been ad-hoc or custom designed programs. However, to meet client needs, he has designed, is familiar with and has appropriately recommended and utilized many syndicated services as well, not only in the U.S., but abroad. He has traveled extensively, conducting studies in 85 countries. He has commonly visited South America, Europe, Japan and the South Pacific, and occasionally parts of Africa and Asia.

Mr. Buncher began his research career with Audience Studies, Inc., (ASI), a company which specialized originally only in syndicated in-theater advertising research. He was responsible for ASI's expansion into ad-hoc and more expanded activities, and became West Coast Director of Projects and Sales. Mr. Buncher then joined Creative Research Associates as Vice President, where he focused more heavily on new technology and ad-hoc design. In the early 1970's he joined the largest ad-hoc marketing research firm in the country, Haug Associates. He served as their Director of International Research and Consulting, and subsequently became Executive Vice President. In 1977, Mr. Buncher left to form his own company, Intercontinental Marketing Investigations, Incorporated.

In founding IMI, Mr. Buncher brought an established national reputation as a leading qualitative specialist, having published numerous articles and abstracts in innovative techniques and strategies, and assisting in textbook preparation on marketing research and marketing principles. He has been a guest professor at the University of California and San Diego State University.

Mr. Buncher has served as Vice President and Member of the Board of the national American Marketing Association (AMA), as well as being similarly active in the American Psychological Association (APA) and European Society for Marketing and Opinion Research (ESOMAR).



Larry Percy

Larry Percy has over 25 years of advertising and marketing experience, joining IMI a few years ago from his position as Senior Vice President, Director of Strategic Research for Lintas: USA, one of the world's largest agencies. In addition to managing research simultaneously in the company's New York and Detroit offices, he designed and spear headed special programs taking him to many other Lintas offices across the United States, Europe and Australia.

His career began with Young and Rubicam in New York. Before joining Lintas, he was Director of Advertising and Strategic Research for HBM-Creamer and (as the agency turned) Della Famina in Pittsburgh.

Mr. Percy has also served over eight years on the faculty of the University of Pittsburgh as Adjunct Professor of Marketing where he taught marketing theory and advertising management. He also taught at Carnegie-Mellon University, and continues to lecture at many top business schools both in this country and abroad.

Coauthor of three major textbooks on advertising theory (including the leading textbook worldwide on Advertising and Promotion Management), he has contributed over 55 published papers and journal articles to the field. He has served on the Board and as Director of the Association for Consumer Research (ACR), and sits on the editorial board of a number of academic journals, including the Journal of Marketing Research, Journal of Advertising, and Psychology and Marketing. Mr. Percy has conducted numerous executive seminars and workshops domestically and internationally relating to advertising strategy and consumer behavior, and is frequently an invited participant and speaker at worldwide marketing, advertising, and business conferences.

Larry's experience spans the entire range of advertising and marketing issues involving consumer packaged goods, durables, service, business to business, and corporate problems. In his role as Director at IMI Inc., he serves as the company's leading theoretician on new research technology in addition to his specific program and project management activities.




A Partial Client Listing
* Denotes International Activities
Advertising
HBM Creamer
Hakuhodo Advertising*
TNT Marketing
Jordan, McGrath, Case,Taylor
Lintas: USA*
Campbell-Ewald*
Carter Advertising
Johns, Cohen, Pasqualina
Phillips-Ramsey
Ogilvy Mather
Capener, Matthews,Walcher
Dentsu
Cantor Advertising
Parsons, Kearn
Franklin Associates
Spear-Hall Communications
Nuffer-Smith, Tucker, Inc.
Baxter, Gurian & Mazzei
BBDO
DFS Dorland
Huckaby & Rodriquez
McGregor Marketing
Della Famina
Nelson Communications
Stu Mollrich & Associates
Irwin Ink
TNT Marketing
Inter/Media Stoorza Company
James Dodds & Co.
Arthur I. Rothafel & Associates
Sports Marketing*
Robert McKim Advertising
Maxim Marketing Corporation
The St. George Group
Bozell Worldwide
Dr. Salcher Team MBH*
Kay Communications
Kandu Communications
Asher/Gould Advertising
  Medical/Optical/Pharmaceutical
Inmac
IPG Healthcare
Foster Grant
IMED
Mallinckrodt Critical Care
Coloplast*
Golden Valley Health Center
Everest & Jennings
Allied Physicians Medical Group
Pacificare
EPI Opticard
Urisheath*
DentiCenter
San Diego Blood Bank
The Health Care Group
Cigna
United Health
Western Health Care
Scripps
Transitions Lenses
Chateau San Marcos Retirement Home
Waterford Estates Retirement Home
  Manufacturing
Wooltex International*
Hunter Industries
Stiffel Lamps
Bayer (Silicone)*
St. Thomas*
Interactive Image Technologies
Rainville Tile*
Barbara Thomas Enterprises
Redi-Tag
Nippon Steel*
Pacific Southwest Airmotive
Stanley Smith Security*
Loomis Armored Transport*
Main Nickless Ltd.*
Atlas/Copco*
Kyocera
SureSafe Industries
BTE
Agfa
  Health/Beauty Products
Herbal Technologies
Breath Assure
EPI Products*
Mariche Cosmetics
Product Source
Eisai Co., Ltd.*
Dep Styling Gel
Lichtwer Pharma*
Trevor Sorbie
  Home Repair/Utility Products
PT&T
San Diego Gas & Electric
Guard-All
WD-40
Carver-Tripp Paints
Liquid Nails
Crown Zellerbach
San Diego Glass & Paint
  Legal
David Sperber
SureSafe Industries
Pete, Marwick Main
MacLaughlan, Burford, Arias
Jacoby & Myers
R. Rex Parris
Robert Esensten
Austin, Thompson & Sims
McDowell, Drew & McDowell
Barbara Thomas Enterprises
DeCiccio, Kopelowitz & Quinn
Milberg,Weiss,Bershad, Hynes & Lerach LLP
 Pet Products/Foods/Medicine
Carnation/Nestle Corp.
Kal Kan Foods Inc.
Nabisco
Ralston Purina Co.
Century PetCare
ANF
Carnivore
  Direct Mail
James Dodds & Co.
National Pen
  Automotive
Chevrolet
Advanta
Bridgestone
Mercedes Benz*
General Motors*
Kawasaki
Oldsmobile
1-800-CarSearch
Toyota*
AC Rochester International*
Pontiac
Delco Electronics
AC
Avis Car Rental
Winston Tire
Chevron USA
  Entertainment
MGM
San Diego Zoo
San Diego Wild Animal Park
Idlewild Family Amusement Park
Kennywood Park
  Financial Services
Mellon Bank
Peat Marwick
Main Central Savings
Great American Federal
Home Federal
KMG Main Kurdman
Santel Credit Union
La Mesa Bank
American Savings Bank
Wells Fargo
Butterfield
San Diego Federal
Bank of America
Security Pacific
  Food
Beech-Nut
Tollhouse
Lean Cuisine
Maxim Marketing/Pocket Pretzel
FreshNes
Carnation International*
Stouffers
Korean Tobacco & Gensing
Nestles
Basic American Frozen Foods
Kwai Garlic
Taco Bell
University Food
Living Lean
Budget Gourmet
FreshChef
Cuisine Fresh
Tasters Choice
Bilmar Turkey
Libby's
Milk Advisory Board
Nori-Nu Tofu
Berringer
Crosse & Blackwell
Los Hermanos
Wispride
Nescafe
Prices
Nestea
Nestle*
  Hotel
Doubletree Inns
Oberoi*
Hilton*
Shangri-La*
Midlan International
  Internal/Corporate Affairs
Pacific Telephone & Telegraph
National Pen
Sutherland Smith
Korean Tobacco & Ginseng Company*
  Beverage
Anheuser-Busch
Refuelin'
Beer Drinkers of America
Beer Industry
Schlitz Brewing Co.
Heublein
Chambourcy
Shasta Beverages
Hansens
  Clothing
Iron Weave
Mega Designs
Wilson Brothers
Levi Strauss
C&R Clothiers
Ocean Pacific
Hang Ten
Request Jeans
  Computer/Hi-Tech
Toro Company
Hudson Soft
Kyocera
Hayes
Practical Peripherals
Park Place Productions
Linear Corp.
Consumer Computers Corp. MicroAge
Data Base Solutions
Data Facts
Teac
Hitachi
Meldac of America*
Nintendo
Unisys
Remington Rand
Phonics Game
  Electronics
Hitachi
Inks
Sanyo
Sony
Teac
  Publications
Sandy Corp.
MicroAge
Data Base Solutions
Data Facts
Pennysaver
Athletic Business Publications
Pacific Bell White Pages
Pacific Bell Yellow Pages
Research Magazine
  Real Estate/Resort
Partners
Midland International*
M.H. Golden
Ticor Title
Ironwood Country Club
Transamerica Properties
The Irvine Company
The Baldwin Company
Piazza Carmel Shopping Center
  Research Companies
Sutherland-Smith*
AIM
Wade West
Luth Research
Field Research
M/A/R/C
Burke*
Research International
Frank Small & Associates*
Dr. Salcher Team GmbH*
MKS*
Survey Research Group (SRG)*
Sobemap*
Meinecke & Rosengarten*
IJF*
  Restaurant/Fast Food/Supermarket
Southland Corp./7-11
Kodash
Ralph's Supermarkets
Carlos Murphy's
Arby's
The Italian Oven Restaurants
Season's Cafe
Albertson's Supermarkets
Foodmaker/Jack-in-the-Box
Hungry Hunter
Tustin French Quarter
Stuart Anderson's
Taco Bell*
Sidney's Australian Grille
  Retail/Chain/Franchise
FedMart
Sears
Supercuts
The Center Company
May Stores
Tyler Mall
Petco
Borgata Mall
  Service Industry
Rescue Industries
Rescue Rooter
Kelley Girls
Rick Engineering
  Social/Political
Torrance & Associates
The Irvine Company
Chapman College
Roxani Gillespie
University of Southern California
City of Irvine
City of Inglewood
City of Los Angeles
The Greater Irvine Industrial League
United States Information Agency (USIA)
Australian Bureau of Industry Economics
  Sports Equipment
Browning*
Freeman & Co.
Mitchell
Vic Braden Tennis College
Udachi USA, Inc.*
Road Runner Sports
Dunlop*
Slazenger*
La Costa Resort
Snyder Manufacturing
TaylorMade Golf
  Telecommunications
Pacific Bell Telephone
SpectraNet International
PAL
HomeServ Banking
A.C. Nielsen
AT&T
Cox Cable
Southwestern Bell
  Toys
Dunlop
Kandu
Gameboy
Phonics
Idylewild
Nintendo
Inter-Media
Meldac
Mattel
  Travel/Airlines/Tourism
Tourism Council of the South Pacific*
Tourism Australia*
Pacific Southwestern Airlines/USAir
Eastern AIrlines
Field Research
All Nippon AIrlines*
TravelLand
ATC Travel
Streamline Travel
Asiana Airlines
  Energy
San Diego Gas & Electric

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IMI, Inc.  .  P.O. Box 2147  .   Rancho Santa Fe, California  92067  .  Tel.: (858) 756-1765  .  Fax.: (858) 756-4605  .  Email: buncher@IMIResearch.com
  • Copyright © 1999 Content: Intercontinental Marketing Investigations, Inc. All rights reserved.