INTERCONTINENTAL MARKETING INVESTIGATIONS, INC.

Providing Experienced Market Research & Consulting Services

DOMESTIC & INTERNATIONAL MARKETING RESEARCH & CONSULTING
Marketing Research : Litigation Support Services : Consulting Services

   

MARKETING RESEARCH
 International and Global Markets Research Primary Research:
Consumer & Industrial Markets
    Qualitative
  • Focus Groups
  • Individual Interviewing

    Quantitative
  • Advertising Communications and Media Research
  • Attitude & Usage
  • Benchmarking
  • Brand, Branding & Brand Equity Research
  • Business to Business
  • Concept Testing
  • Conjoint Analysis
  • Consumer and Industrial Product Testing
  • Copy Testing
  • Cross-cultural Product and Service Testing
  • Ethnographic Research
  • Forecasting and Trend Research
  • Image Studies
  • Multi-national Market Feasibility Studies
  • Omnibus
  • Satisfaction Surveys
  • Segmentation Studies
  • Taste Testing
  • Test Market Simulation

Social Research
  • Community Redevelopment
  • Social Issues and Social Planning Evaluation
  • Environmental Impact Studies (socio-psychological)
  • Sub-cultural Market Implications
  • Social Problem Analysis
  • Government Planning,Program and Communication Research

Political Research
  • Political Polls - Candidates
  • Political Polls Issues
  • Political Communications Research
  • Public and Political Opinion Polls
  • Ballot Proposition Pre-testing

Sports & Entertainment Research
  • Radio Commercial and Program Testing
  • Television Commercial and Program Testing
  • Motion Picture Testing
  • Entertainment Concept Research
  • Sports Marketing
  • Spectator Interviews
  • Sports Venue Advertising Tracking
Desk Research
 
Social Research and Consumer Markets

Secondary Research:
Consumer & Industrial Markets

  • Desk/internet research
  • Library research
  • Publications Research
  • Media Research
  • Multi-national comparative research

  Social Research LITIGATION SUPPORT SERVICES:
Applying Psychological Research to Litigation
 
  • Jury Trial Simulation
  • Voire Dire/Juror Selection
  • Witness Preparation
  • Trial Monitoring
  • Expert Witness Testimony
  • Testing Arguments & Exploring Case Issues Among Jurors & Other Target Groups By:
      - Qualitative Research
      - Quantitative Research

 Market Strategies, Analysis, Planning, Training and Auditing CONSULTING SERVICES:
Strategies, Planning, Analysis, Auditing and Training
 
  • Strategic Marketing and Planning Issues
  • Human Resources Analysis and Planning
  • Advertising Theory and Practice
  • Marketing Seminars and Workshops
  • Marketing Research Seminars and Workshops
  • Advertising Strategy Analysis and Evaluation
  • Past Research Review and Evaluation

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