DOMESTIC & INTERNATIONAL MARKETING RESEARCH & CONSULTING
Marketing Research : Litigation Support Services : Consulting Services

Qualitative
• Focus Groups
• Individual Interviewing
  
  Quantitative
• Advertising Communications and Media Research
• Attitude & Usage
• Benchmarking
• Brand, Branding & Brand Equity Research
• Business to Business
• Concept Testing
• Conjoint Analysis
• Consumer and Industrial Product Testing
• Copy Testing
• Cross-cultural Product and Service Testing
• Ethnographic Research
• Forecasting and Trend Research
• Image Studies
• Multi-national Market Feasibility Studies
• Omnibus
• Satisfaction Surveys
• Segmentation Studies
• Taste Testing
• Test Market Simulation

• Community Redevelopment
• Social Issues and Social Planning Evaluation
• Environmental Impact Studies (socio-psychological)
• Sub-cultural Market Implications
• Social Problem Analysis
• Government Planning,Program and Communication Research

• Political Polls - Candidates
• Political Polls – Issues
• Political Communications Research
• Public and Political Opinion Polls
• Ballot Proposition Pre-testing

• Radio Commercial and Program Testing
• Television Commercial and Program Testing
• Motion Picture Testing
• Entertainment Concept Research
• Sports Marketing
• Spectator Interviews
• Sports Venue Advertising Tracking

Secondary Research:
Consumer & Industrial Markets

• Desk/internet research
• Library research
• Publications Research
• Media Research
• Multi-national comparative research

• Jury Trial Simulation
• Voire Dire/Juror Selection
• Witness Preparation
• Trial Monitoring
• Expert Witness Testimony

• Testing Arguments & Exploring Case Issues Among Jurors & Other Target Groups By:
  - Qualitative Research
  - Quantitative Research

• Strategic Marketing and Planning Issues
• Human Resources Analysis and Planning
• Advertising Theory and Practice
• Marketing Seminars and Workshops

• Marketing Research Seminars and Workshops
• Advertising Strategy Analysis and Evaluation
• Past Research Review and Evaluation